As I prepared to become a father myself, I couldn't help but reflect on the changes occurring around me compared to the childhood experiences my grandfather shared. His tales of a simpler, more carefree time made me pause and reconsider the priorities in parenting.

Growing up as a 90s kid, I've witnessed the world evolve from landline phones to today's smartphones, and it's clear that childhood has transformed along with it. While previous generations enjoyed more adventure and joy, today's children seem burdened with early pressures to perform.

This realization prompted me to launch "Childhood Matters," driven by a desire to foster a more balanced and mindful approach to parenting in the modern era.

Everyday millions of parents are looking out for the next best activity kit or learning toys for children. And the only childhood of our children is lost in a race to do one thing after another. Childhood Matters envisions making life skill-based play & activity easier and eco-friendly.

It's important for adults start to think of their own childhood and start to respect and value that our children's only Childhood truly Matters.